Faced with the challenge of launching Samsung's Behold II phone on an unprecedented timeline, TokitaBethune demonstrated exceptional agility and innovation. Tasked to conceptualize a 5-city tour in just one day—a process that typically spans months—we rose to the occasion with remarkable efficiency.

Leveraging the strategic locations of the events in shopping malls with existing T-Mobile stores, we partnered with the renowned America's Best Dance Crew champions, Quest Crew. This collaboration was a game-changer. We synergized with Quest Crew to choreograph a captivating performance, cleverly incorporating the new phone into their routine. Our comprehensive approach included dynamic product demos, managing high-energy main stage performances, and orchestrating engaging meet-and-greets and photo sessions at T-Mobile stores.

This multidimensional event not only showcased our adaptive planning skills but also our ability to create unforgettable experiences under the most demanding circumstances.