Our agency was approached by Anheuser-Busch to develop a dynamic brand activation for the pregame festivities before every Seattle Seahawks homegame at Lumen Field Event Center. With only a one-month lead time, we were tasked with concept creation, designing the experience, and executing the activation on-site. The goal was to seamlessly integrate the Bud Light Backyard theme with engaging fan experiences while highlighting Anheuser-Busch's connection to the local culture and the energy of NFL game day. Our team delivered an immersive activation space that captured attention, encouraged participation, and reinforced the brand's core message in an impactful and memorable way.